Media & Press
For journalists,
editors, and partners.
Everything you need to write about NextSchool — our story, our numbers, and the people (and AI consultants) you can speak to. We respond to press inquiries within two business days.
“A conversation, not a search box. A team of AI consultants with a point of view.”
In one sentence
01 — Fast Facts
At a glance
Everything journalists typically ask in the first two emails — in one table. Updated automatically as the platform grows.
- What we are
- AI education consultancy for Canadian families
- Headquarters
- Toronto, Canada
- Founded
- March 2026
- Schools in catalogue
- 984
- Families helped
- 12,482
- Questions answered
- 62,103
- Coverage
- Canada — independent, Montessori, Waldorf, Reggio, special needs, religious, and boarding
- Press contact
- [email protected]
02 — Boilerplate
About NextSchool, ready to paste
Four lengths, one voice. Grab whichever fits your column inches — we spent the afternoon on the first six words so you don’t have to.
Tagline — 6 words
A school consultant. Without the bill.
Mission — 1 sentence
Give every Canadian family the same school advice that, until now, you had to be rich to afford.
One-liner — for captions
NextSchool is a Canadian AI education consultancy that helps parents choose a school — with the rigour of a private advisor and the patience of a very good friend.
Short — ~60 words
NextSchool is an AI education consultancy for Canadian families choosing a school. Instead of another search box, parents have a real conversation — with Jackie, Nora, or Liam — and walk away with a short, specific shortlist they can actually defend at the dinner table. Built on verified data across thousands of Canadian schools: independent, Montessori, Waldorf, Reggio, special needs, religious, and boarding.
Long — full paragraph
NextSchool is a Canadian AI education consultancy for families facing the decision most parents lose sleep over: where their child goes to school. Built for a country where the right school is rarely the closest one, NextSchool replaces the generic search box with a team of named AI consultants — Jackie, Nora, and Liam. Parents pick the voice that fits them (witty, caring, or direct), describe what actually matters in plain language, and get a shortlist that is short, specific, and honest about trade-offs. Every recommendation is grounded in verified data on thousands of Canadian schools — academics, programs, tuition, admissions, and the community signals that never show up in a brochure. The catalogue spans independent, Montessori, Waldorf, Reggio, special needs, religious, and boarding. We don't publish rankings and we don't pretend every school is a fit — which is how we keep the advice actually useful. Built in Canada, for Canadian families.
Please don’t call us…
A couple of descriptions that quietly mischaracterize us — and one sentence each on why.
- Not a school ranking: we don't publish league tables, and we don't think you should read them.
- Not a public-school chatbot: we cover independent, private, and specialized programs across Canada.
- Not a school directory: a directory hands you 200 options; we hand you three you can actually defend at the dinner table.
- Not a generic ChatGPT for education: we're narrow, Canadian, and pedantic on purpose.
- Not a tutoring or homework app: we help you pick the school; what happens in the classroom is on them.
- Not just for wealthy families: the advice is free, and the catalogue includes religious, special-needs, and everything in between.
- Not an admissions consultant: we help you build the shortlist; we don't write the application or coach the interview. Yet.
- Not a US product with a maple leaf bolted on: built in Canada, for Canadian school choice.
03 — Spokespeople
Who you can speak to
For interviews and on-the-record commentary, James is the human to talk to. The three AI consultants below aren’t available for press calls — but they’re who families actually meet on the platform, so if you’re writing about us, here’s the cast.
Founder & CEO
James Shi
James founded NextSchool to give Canadian families the same caliber of advice that high-net-worth families get from private consultants — for free, at scale, through AI. Available for interviews on AI in education, the Canadian independent-school landscape, and what parents actually ask when they’re not being watched.
Booking: [email protected]
The AI consultants families meet
Jackie
Witty & Casual — sharp instincts, light energy, zero jargon
Nora
Caring & Investigative — deep listener who gets to the real question
Liam
Direct & Strategic — data-driven, efficient, and results-oriented
04 — Coverage
Selected press
A running list of coverage, interviews, and mentions. If you’re publishing a piece that should live here, let us know.
We’re keeping this page short on purpose — only pieces we’d send our own parents to read.
Coverage links will appear here as they publish. For advance copy or exclusives, email [email protected].
05 — Press Kit
Press kit
All brand assets — logo variants and consultant portraits — live in our brand guide. Download the full kit or grab individual files.
Get in touch
Working on a story?
We respond to press within two business days. For tighter deadlines, put “URGENT” in the subject and we’ll reply same-day during Eastern business hours.